Projects

Nourish New Canaan - Created organization of over 250 people, wrote winning grant application to get food services director a scholarship to Institute for Integrative Nutrition (approx. $10,000), grassroots efforts have supported removal of processed food, chemicals and preservatives, drafted first wellness policy, created wellness committee, established Nourish New Canaan healthy menu items at area restaurants, more opportunities for unstructured physical fitness and discounts on exercise equipment.

Dental Center of Huntington - Write content for Web site,  maintain blog and Facebook page, develop on-hold message scripts, wrote employee manual and job-related information, coordinate marketing efforts and referral program.  Facilitate participation with PEARL network, Stemsave, salivary diagnostic studies and topDentists of 2012 as part of brand differentiation efforts.

New Canaan Patch - Write a blog about topics of interest in the local community.

House of Metalworks - Guest contributor to blog.

Parent Connections - Provide strategic advice regarding positioning, promoting and pricing for new business.  Create LinkedIn and Facebook page. Collaborate on marketing materials that accentuate the unique benefits of this parent enrichment program.  Define opportunities for growth through classes, speaking engagements and workshops.

Powder River Paint - Provide guidance regarding marketing, logo refinement, tagline, web design and strategic relationships.

New Canaan Public Schools' Wellness Committee - Convinced public school district to develop a policy, helped write policy and guidelines to jumpstart community nutrition and fitness,  serve as public relations and marketing chair of standing wellness committee.

Blossom Hill Foundation - Developed press release announcing launch of new fundraising campaign featuring logo and branding by a Norwalk graphic designer.  Pitched the press release to local media.

New Canaan Community Nursery School - Created Web site to showcase the strengths of the school and establish what makes it different and special.  Edited admissions materials.  Brainstormed opportunities to leverage expertise in the greater New Canaan community.

71 Ocean - Provided insight to position clothing brand and establish a mission-driven start up.

New Canaan Community YMCA- Helped write grant application to facilitate cooperation amongst local organizations with an interest in community health.

Full Plate Cooking Lessons - Developed name and tag line to strategically position the brand.

Pryority Fitness - Provided insight as to how to differentiate brand in a crowded marketplace.

eBeanstalk - Wrote article for newspaper to highlight credentials of pediatric occupational therapist and advisory panel member, Barbara Greenspan.

Whole Foods of Westport Advisory Board - Suggested how to better meet customer needs, developed strategies to position brand by publicizing extensive product safety measures and efforts to support small businesses.

Kappa Kappa Gamma Alumni Association of Fairfield County - Planned special events to attract younger members to make the membership more representative of the local alumni demographic.

Emory University Alumni Association - Brainstormed ideas to increase participation and fundraising.